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The launch of the new Bvlgari Aeterna High Jewelry collection in Rome was a spectacular event! Celebrating the 140th anniversary of the Maison, this occasion brought together Global Brand Ambassadors and special guests, showcasing magnificent creations that honor the timeless essence of the Eternal City. 


The Bvlgari Aeterna High Jewelry collection is special for several reasons:

  1. 140th Anniversary Celebration: The collection marks the 140th anniversary of Bvlgari, a milestone that reflects the brand’s long-standing heritage and expertise in jewelry making.

  2. Tribute to Rome: The collection pays homage to the Eternal City of Rome, capturing its timeless beauty, history, and spirit of continuous rebirth and reinvention. This connection to Rome adds a layer of cultural and historical significance to the jewelry.

  3. Exquisite Craftsmanship: Bvlgari is renowned for its exceptional craftsmanship, and the Aeterna collection is no exception. Each piece is meticulously crafted with intricate designs and the finest materials, showcasing the brand’s commitment to quality and artistry.

  4. Unique Designs: The collection features unique and stunning designs that are inspired by various elements of Roman architecture, art, and history. This includes bold and innovative pieces that stand out in the world of high jewelry.

  5. Celebrity Endorsement: The launch event featured Global Brand Ambassadors and special guests, including stars who wore the creations. This not only adds glamour to the collection but also underscores its appeal and exclusivity.

  6. Limited Edition: High jewelry collections like Aeterna are often limited edition, making each piece a rare and coveted item for collectors and jewelry enthusiasts.

  7. Symbolism of Eternal Rebirth: The collection embodies the concept of eternal rebirth and reinvention, a theme that resonates with the perpetual evolution and enduring allure of both Bvlgari and the city of Rome.

Bvlgari, founded in Rome in 1884 by Sotirio Bulgari, is an iconic luxury brand renowned for its exquisite jewelry, watches, fragrances, and accessories. Celebrated for its bold and innovative designs, Bvlgari seamlessly blends classical Roman influences with modern aesthetics, creating pieces that are both timeless and contemporary. The brand’s commitment to exceptional craftsmanship and the use of vibrant gemstones and precious metals have made it a favorite among celebrities and connoisseurs worldwide. With a rich heritage and a reputation for elegance and sophistication, Bvlgari continues to be a symbol of luxury and artistic excellence.


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