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BSB Brand Ambassador Jamie Foxx

The award-winning comedian, actor and singer, Jamie Foxx has recently joined forces with spirits incubator WES Brands to introduce the exclusive release of Brown Sugar Blend (aka BSB) Whiskey. It’s an ultra-smooth flavored whiskey collaboration that Foxx is the brand owner and creative director.

WES Brands and Jamie Foxx Brown Sugar Whiskey

Foxx most recently starred in The Burial (nominated for a NAACP Image Award) opposite Tommy Lee Jones now streaming globally on Prime Video. He also lent his voice to the raucous comedy, Strays for Universal opposite Will Ferrell, and was the voice of the lead role in Soul, an Oscar-winning animated film for Disney/ Pixar.

‘Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen,” says Foxx, BSB Owner & Creative Director. ‘BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”

Embodying the essence of bolder, stronger and better ‘BSB’ is 70-proof liquid offering a beautiful blend of aromatic cinnamon spice with a whisper of comforting brown sugar.

BSB Whiskey

BSB’s sleek, matte black bottle is designed with a “BSB” chenille letter patch on its chest that glows in the dark, designed to captivate and intrigue. BSB Whiskey stands out on the shelves and lights up any social gathering, making it the most coveted centerpiece of the night.  

‘Last year was a record year for flavored whiskies. U.S. depletions reached 18.25 million cases in 2023, up from 14 million cases in 2019*,’ said Lauren Kiyak, SVP of Marketing at WES Brands. ‘We knew we had an incredible opportunity on our hands. With Jamie’s creative lead, BSB now sits at the intersection of fashion and sports, a modern tribute to nostalgic tech and delicious flavors.’

BSB Whiskey is available for a SRP: $24.99.

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